![]() ![]() Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.” It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. ![]() ![]() From Run DMC, to LL Cool J, Disturbing the Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. “For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more,” said Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa. “Many of us in Africa grew up on music from legendary labels under the UMG umbrella.
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